Social Media Manager

Social Media Manager

Job Title: Social Media Manager

Company: Braids By Dili Inc.

Location: Remote, Nigeria

Job Type: Contract (12 months with the opportunity to extend based on performance)

About Us:

Braids By Dili Inc. is a Toronto based salon dedicated to providing exceptional hair care, and braiding services. With a commitment to creativity, professionalism, and customer satisfaction, we strive to set the standard for excellence in the beauty industry.

Position Overview:

We are seeking a dynamic and talented Social Media Manager to join our team. The ideal candidate is passionate about the beauty and fashion industry, possesses a creative flair, and has a proven track record of successfully managing social media accounts. As a Social Media Manager at Braids By Dili Inc. you will play a key role in enhancing our online presence, engaging with our community, and promoting our services through various social media platforms - Instagram, Facebook, TikTok, YouTube.

You will be responsible for creating content calendar, creating pre-production deliverables (keyword search, target audience identification, storyboard, thumbnail design for long form and short form content etc), scheduling and managing posts on our social media platforms.

As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our companys views creatively.

Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic, customer engagement, and subsequently drive monetization of our social media platform through engaging hair content.

Responsibilities:

Content Posting:

• Post long form content on YouTube
• Post short form content on Instagram, YouTube Shorts, TikTok and Facebook

Social Media/Content Strategy:

• Create and execute a comprehensive social media strategy / Content Calendar for each of the above mentioned platforms to increase brand awareness and drive consumer engagement
• Perform Preproduction work per content on the monthly content calendar which includes but is not limited to: Content research (Keyword Search, Target Audience Identification)Thumbnail Design for Long Form and Short Form Content, Content Storyboards etc
• Strategically manage each page to enhance engagement & growth
• Content on Instagram, TikTok, and Facebook should aim to drive the audience toward our YouTube page. The ultimate goal of the YouTube page is to become monetized
• Stay updated on industry trends and competitor activities to refine the social media strategy accordingly

Community Engagement:

• Encourage user-generated content and leverage consumer testimonials to build trust and credibility
• Organically grow each of our social media platforms and drive engagement from each platform to YouTube
• Monitor each social media platform for trends and opportunities, and respond to comments on content in a timely manner
• Analyze social media metrics and prepare reports to track the effectiveness of campaigns
• Regularly adjust & fine-tune your social media strategy based on each platforms metrics/analytics accordingly to ensure consistent growth

Qualifications:

● Proven experience as a Social Media Manager or similar role.

● In-depth knowledge of popular social media platforms and trends.

● Excellent photography, graphic design skills.

● Basic Knowledge about hair braiding.

● Strong written and verbal communication skills.

● Creative mindset with the ability to think outside the box.

● Familiarity with beauty and fashion industry trends.

How to Apply:

Interested candidates should submit a resume, cover letter, a portfolio of relevant social media work, social media profile handles - Instagram, Facebook, TikTok, YouTube (if applicable) to braids.by.dili@gmail.com. Please include "Social Media Manager Application" in the subject line. Please note that candidates who do not provide a portfolio and social media handle would not be considered.

Braids By Dili Inc. is an equal opportunity employer and encourages candidates from all backgrounds to apply.

We look forward to welcoming a passionate and creative Social Media Manager to our

Braids By Dili family!

Job Types: Full-time, ContractContract length: 12 months

Experience:

• Social Media Strategy: 3 years (Required)
• Social Media Manager: 3 years (Required)
• Graphic Design: 3 years (Required)

Application Deadline: 31/03/2025