Social Media Strategist

Social Media Strategist

Emamuzo Technologies

Marketing & Communications Remote (Work From Home) Full Time Advertising, Media & Communications NGN 150,000 - 250,000 Negotiable Easy Apply

Job Summary

We are seeking to hire a creative and data-driven Social Media Strategist to develop, execute, and manage our social media presence or our clients. This role involves crafting compelling content strategies, engaging with audiences, analyzing performance metrics, and ensuring the brand message of our client is consistent and impactful across all social media

• Minimum Qualification : Degree
• Experience Level : Mid level
• Experience Length : 2 years
• Working Hours : Full Time

Job Description/Requirements

Responsibilities:

Strategy Development:

• Design and implement comprehensive social media strategies to align with business goals.
• Research and identify target audiences, market trends, and the competitive landscape.

Content Creation & Management:

• Create and curate engaging, high-quality content (text, images, videos, etc.) tailored to each platform.
• Maintain a content calendar to ensure timely publication and campaigns.
• Collaborate with design, marketing, and other teams to produce content aligned with branding guidelines.

Community Engagement:

• Monitor and respond to comments, messages, and mentions in a timely manner.
• Foster community growth by engaging with followers, influencers, and brand advocates.

Analytics & Reporting:

• Track, analyze, and report on key performance metrics (KPIs), such as reach, engagement, and conversion rates.
• Use data insights to refine strategies and improve performance.

Campaign Management:

• Plan and execute paid social media advertising campaigns.
• Monitor budgets and adjust bids to optimize ROI.

Trend Awareness:

• Stay updated on the latest social media trends, tools, and algorithm changes.
Experiment with new features and platforms to enhance brand visibility.

Requirements:

• Proven experience as a Social Media Strategist, Social Media Manager, or similar role.
• Strong understanding of major social media platforms (e.g., Instagram, TikTok, Facebook, Twitter, LinkedIn, YouTube).
• Excellent written and verbal communication skills.
• Proficiency in analytics (e.g., Google Analytics, social media insights, or third-party tools like HootSuite, Sprout Social).
• Experience with paid social media campaigns and advertising platforms.
• Creative mindset with attention to detail.
Bachelors degree in Marketing, Communications, or a related field (preferred but not mandatory).

Skills:

• Basic graphic design and video editing skills: Canva, Figma, CapCut, Grammarly, Buffer, etc.
• Familiarity with SEO and web traffic metrics.
• Knowledge of influencer marketing strategies.