Commercial Manager

Commercial Manager

Telinno Consulting Limited Lagos Confidential

• Minimum Qualification :

Job Description/Requirements

This role is critical to driving the transformation and revitalization of our company in the assigned country. As the Commercial Manager, you will lead our sales and commercial operations to restore market share, enhance customer satisfaction, and drive financial growth. By developing innovative strategies, optimizing operations, and fostering a customer-centric culture, you will build and lead a high-performing team that delivers measurable results across financial, operational, customer, and innovation performance domains in Nigeria and Cameroon Market.

Apart from Nigeria/Cameroon, candidates interested the following markets can also apply and specify market interest:

• Liberia/Sierra Leone
• Niger/Burkina Faso

Responsibilities

1. Financial Growth and Revenue Management:

• Achieve or exceed company revenue targets.

• Develop and execute revenue-generating strategies to achieve or exceed financial performance goals.

• Maximize profitability through innovative product and service launches, strategic upselling, and targeting underserved customer segments.

• Ensure ROI-driven financial planning and budgeting for commercial initiatives.

2. Market Expansion:

• Collaborate with the Chief Commercial Officer (CCO) in identifying ways to diversify product offerings to address different customer needs, both in urban and rural areas.

• Identify and capitalize on new market opportunities to expand our presence in Cote DIvoire

• Build strategic partnerships with vendors, government bodies, and industry stakeholders to drive growth.

• Develop and diversify offerings to meet the evolving demands of the market.

3. Customer-Centric Transformation:

• Lead initiatives to improve customer satisfaction, reduce churn, and enhance the end-to-end customer experience.

• Tailor solutions to address the unique needs of each customer segment.

• Introduce innovative customer engagement strategies, leveraging feedback and market insights.

4. Brand Positioning and Marketing:

• Collaborate with the CCO to strengthen the companys brand presence in the country through targeted marketing campaigns.

• Strengthen brand presence through targeted marketing campaigns, digital marketing, and public relations efforts.

• Develop strategies to differentiate the company as a trusted, innovative telecommunications service provider.

5. Operational Excellence:

• Streamline commercial processes to improve efficiency, agility, and decision-making..

• Implement cost-effective solutions for market expansion, stakeholder engagement, and service delivery.

• Establish performance benchmarks and ensure alignment with organizational goals.

6. Innovation and Strategy Execution:

• Conduct market research, competitor analysis, and customer insights to inform commercial decisions for the region.

• Collaborate with the Chief Commercial Officer (CCO) to implement long-term commercial strategies emphasizing innovation and differentiation.

• Utilize data analytics, market research, and customer insights to drive strategic decisions.

• Position the company as a leader and trusted advisor in mobile, broadband, and digital services.

7. Leadership and Team Development:

• Build and lead a high-performing, customer-focused commercial team and key account managers.

• Foster a culture of innovation, accountability, and continuous improvement.

• Mentor and develop direct reports to align with company objectives and achieve professional growth.

8. Stakeholder Management and Relationship Management:

• Establish long-term relationships with key clients, government bodies, and industry stakeholders in the region.

• Oversee customer satisfaction initiatives and ensure the company delivers superior services in the region.

• Build and maintain relationships with key stakeholders, including government bodies, partners, and customers.

• Champion customer-centric initiatives to reinforce the companys reputation for superior service delivery.

9. Financial Planning and Budgeting:

• Develop and manage regional budgets and forecasts to ensure alignment with business and commercial objectives.

• Provide regular reports to the Chief Commercial Officer (CCO) and the Board on progress, challenges, and opportunities in business growth of the region.

• Analyze financial performance and return on investment (ROI) for commercial and sales development initiatives in collaboration with relevant stakeholders across the company.

Qualifications

• Bachelors degree in Business Administration, Marketing, Economics, or a related field.

• Masters or relevant postgraduate qualification would be an added advantage.

• 5-8 years of experience in senior commercial leadership roles, with at least 2 years in a team lead, supervisory, managerial role, ideally within the telecommunications industry.

• Proven experience managing or driving commercial or sales within the country of assignment.

• Demonstrated ability to drive commercial turnarounds and deliver measurable results.

• Strong experience in negotiating and managing high-value partnerships, joint ventures, and contracts.

• Ability to develop and implement long-term commercial and sales strategies that align with organizational goals.

• Excellent understanding of the telecommunications industry in the region, particularly mobile, broadband, and digital services would be highly considered

Functional Competencies

• Strong expertise in sales strategy, customer experience management, and partner relationships and management.

• Proficiency in leveraging data for strategic decision-making.

• Excellent communication and presentation skills both in English and French languages.

• Familiarity with the regional telecommunications market is highly advantageous.

• Advanced skills in financial planning, budgeting, and ROI analysis.

Organisational Competencies

• Customer-Centric: Committed to delivering exceptional value.

• Excellence: Striving for operational and service excellence.

• Team Spirit: Fostering collaboration and shared success.

• Integrity: Upholding the highest standards of professionalism and ethics.

Behavioural Competencies

• Strategic and critical thinker with a proactive approach to problem-solving.

• Results-oriented leader with strong negotiation and analytical skills.

• Innovative, customer-focused mindset with emotional intelligence.

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