Senior Growth Manager

Senior Growth Manager

FairMoney

Marketing & Communications Lagos NGO, NPO & Charity Confidential

• Minimum Qualification :

Job Description/Requirements

As the Senior Growth Manager for all Business Units (Nigerian - Banking and Lending), you will be part of a team that plays a critical role in managing FairMoneys ability to grow in the market. You will be accountable for designing the customer acquisition strategy via Paid Social, SEO, PPC, Affiliates, and Display. You will work closely with the Product Team to ensure the optimization of new user conversion and also with the CRM and Operations team to ensure the delivery of key customer success metrics. The Growth Team at FairMoney functions at the intersection of product, operations, marketing, and risk. Its work is imperative to drive the top line of the Business Units.

Your responsibilities will include:

Growth Strategy: Develop and own the growth strategy for acquiring and retaining both new and existing customers.

Digital Channel Management: Oversee digital channels to ensure optimal ROI, identifying key metrics to drive company growth, including acquisition, activation, and engagement.

Metric Monitoring: Continuously monitor and enhance key growth metrics and funnels.

Customer Acquisition Strategy: Define and implement strategies for channel and segment-specific customer acquisition.

Agency Collaboration: Lead digital planning sessions with external agencies to support acquisition plans and achieve objectives.

Marketing Operations: Build and refine robust processes for marketing operations.

External Coordination: Identify and coordinate with external providers and stakeholders, including digital marketing agencies and technical third parties.

Brand Amplification: Collaborate with the marketing team to enhance brand presence through top-tier creative efforts and brand awareness initiatives.

Customer Success: Develop and execute a customer success strategy to drive retention and lifetime value (LTV), working with relevant stakeholders (e.g., customer support).

Innovation and Testing: Stay updated on new acquisition and retention opportunities, and integrate A/B testing strategies across channels.

Team Collaboration: Work closely with CRM and TeleSales teams to ensure effective targeting and conversion.

Cross-Functional Alignment: Collaborate with other teams (e.g., product, risk, programs) to align internal operations with the growth strategy.

Reporting: Provide weekly reports on activities, KPIs, and funnel performance.

Requirements

• Bachelors or Masters degree with 5+ years of experience in performance marketing and liaising with third parties, preferably in a Fintech, Banking, Payments, E-commerce, or Tech environment
• Proven experience in managing and optimizing budgets effectively to meet key objectives, deadlines, and targets
• A strong track record of success in digital customer acquisition
• Well-versed in most, if not all, forms of digital channels, demonstrating strong analytical skills
• Analytical mindset with a skill set in quantitative analysis, and experience with mobile marketing analytics and attribution platforms
• Experience with app marketing
• Detail-oriented with proven execution skills
• Passionate about growth strategy, marketing, and customer success
Strong communication skills; fluent in English

Benefits

• Paid Time Off

• Family Leave (Maternity, Paternity)
• Training & Development budget
Remote Work

Recruitment Process

• Screening call with a member of the Talent Acquisition Team (30 minutes)

• Interview with Hiring Manager (45-60 minutes)
• Take-Home Assignment
Panel Discussion based on the Take-Home Assignment

<