Digital Strategist

JOB TITLE: Digital Strategist

LOCATION: Lekki Phase 1

EMPLOYMENT TYPE: Full-Time

JOB SUMMARY:

We are looking for a Digital Strategist who will be responsible for developing and implementing digital marketing strategies to achieve business goals. He/she will play a role in driving traffic, engagement, and conversions through various digital channels and initiatives. Digital strategists offer responsibilities that include developing strong lasting relationships with clients.

RESPONSIBILITIES:

• Proven experience in creative strategy development and content creation.
• Perform exhaustive research to gain in-depth knowledge of all customer personas.
• Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends.
• Experience in managing large accounts and monitoring campaigns.
• Knowledge of Google ads, and programmatic advertising.
• Digital media planning/buying.
• Establish best practices in digital marketing
• Stay up to date with the latest technology and best practices
• Creating and monitoring digital campaigns.
• Developing creative ideas on how to engage an audience and meet clients business objectives.
• Develop writing style, tone, and voice for all content and ensure they are consistent across all delivery platforms.
• Generate weekly reports using analytics and graphics.

REQUIREMENTS

· BSc degree in Marketing, Advertising, or a relevant field

· At least 3-5 years of proven work experience as a Digital marketing strategist

· Demonstrable experience with SEO/SEM and CRM software

· Knowledge of Google ads, Meta, LinkedIn and programmatic advertising.

· Experience implementing and optimizing Google Ads campaigns

· Solid knowledge of web analytics tools like Google Analytics

· Hands-on experience with the creation of Strategy and Media buying

· Excellent verbal and written communication skills

· Skilled in Excel and PowerPoint

· Strong analytical and project management skills

· Experience in an advertising agency will be an added advantage

· Experience in B2B marketing is preferred

Salary: ₦350,000.00 - ₦500,000.00 per month

All applicants should send their CVs to info@ad-visedigital.com, using the Job Title as the subject of the mail.

Kindly note, this is not an entry role.

Job Type: Full-time

Pay: ₦350,000.00 - ₦500,000.00 per month

Application Question(s):

• How many years experience do you have in Programmatic Advertising?
• What platforms can you comfortably run campaigns?

Experience:

• Digital Strategy: 3 years (Required)