Social Media Manager/Content Creator

Employment Type/Work Setting

Full-time/WFH

We are looking for a talented Social Media Manager/Content Creator to help us expand our digital footprint, oversee our social communications efforts and increase brand awareness and affinity.

The ideal candidate will manage our company image in a cohesive way to achieve our marketing and branding goals. The candidate should be well-versed in the latest digital technologies and social media trends. The candidate should also have in-depth knowledge of SEO, analytics, and content management tools.

Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic, engagement and delivering both useful and appealing online information about our company and products.

Responsibilities:

• Design and implement social media strategy to align with business goals.
• Generate, edit, publish and share engaging creative content daily (e.g. original text, photos, videos and news) for Instagram, Facebook, LinkedIn, and X.
• Monitor SEO and web traffic metrics.
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency.
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
• Oversee social media accounts design.
• Suggest and implement new features to develop brand awareness.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.
• Update content across various social media channels.
• Utilize social media marketing.
• Design and implement social media strategy that aligns with our business goals.
• Set targets to increase brand awareness and increase customer engagement and loyalty.
• Manage and track budgets for social media activities.
• Research on industry-related topics.
• Become an extension of the companys brand to connect with existing customers, and acquire new ones.
• Coordinate with marketing and design teams to illustrate articles.

Qualifications:

• Bachelors degree in English, Communication, Marketing or relevant field.
• At least 5 years of proven work experience as a Social Media Manager/Content Creator.
• Hands-on experience in content management.
• Excellent copywriting and editing skills.
• Ability to deliver creative content (text, image and video).
• Solid knowledge of SEO, keyword research, Meta and Google Analytics.
• Knowledge of online marketing channels.
• Experience with paid social media advertising.
• Portfolio of published articles.

Requirements:

• Clear, confident communication abilities.
• Effective time-management skills.
• Significant experience leading a brands social media initiatives.
• Keen understanding of how to craft effective social media strategies
• Large social media following
• Analytical and multitasking skills
• Understanding of target audience & brand voice
• Ability to collaborate with cross-functional teams

Job Type: Full-time