Marketing Automation Specialist

Marketing Automation Specialist

mSocial Rest of Nigeria (Nationwide) Confidential

• Minimum Qualification :

Job Description/Requirements

TLDR

Title: Marketing Automation Specialist

Time: Full-Time

Location : Remote

Compensation : 625k NGN / month (with periodic salary increase based on quality of work )

Company : mSocial, a hybrid marketing platform combining content, influencers and ads (mSocial.gg)

Overview

We are seeking a Marketing Automation Specialist to enhance our marketing operations through cutting-edge technologies. The ideal candidate will streamline workflows, build and optimize web assets, implement AI-powered automations, and derive actionable insights from data. This role requires a blend of technical expertise, analytical thinking, and marketing knowledge to drive data-driven decisions and improve efficiency.

Key Responsibilities

Automation and AI Integration

• Design and maintain marketing automations for email campaigns, lead management, and workflows using tools like Close.com, Make, Smart Lead, AWS serverless, and Zapier.
• Leverage AI-powered APIs (e.g., OpenAI, Google Cloud AI) for predictive analytics, chatbots, and content generation.
Build ethical web scraping workflows for lead generation and ensure compliance with data privacy regulations.

Web Development and Data Management

• Develop responsive websites and landing pages using tools like WordPress, Web flow, or custom HTML/CSS/JavaScript.
• Build backend solutions for tracking KPIs using cloud platforms (e.g., AWS, Google Cloud).
Handle data logs, webhooks, and APIs to process and integrate structured insights into dashboards.

KPI Dashboards and Reporting

• Create interactive KPI dashboards using Google Data Studio, Tableau, or Power BI.
Automate data pipelines and present insights to stakeholders for informed decision-making.

Data Analysis and Optimization

• Analyze marketing data to monitor performance, identify trends, and recommend optimizations.
Use Google Sheets and advanced formulas for efficient data manipulation.

Collaboration and Support

• Collaborate with marketing, sales, and IT teams to implement technical solutions aligned with business goals.
Document workflows and train team members on automation tools and systems.

Required Skills and Qualifications

• Proficiency in Python for scripting, automation, and web scraping (e.g., Beautiful Soup, Scrapy).
• Experience with marketing automation platforms and cloud services (e.g., AWS, Google Cloud).
• Knowledge of APIs, webhooks, and data integration tools.
• Hands-on experience with AI/ML tools and APIs like OpenAI, Google Cloud AI, or similar.
• Strong skills in Google Sheets, dashboard tools, and data analysis.
Basic knowledge of web development (HTML, CSS, JavaScript) and SEO principles.

Preferred Qualifications

• Experience with no-code platforms like Make or Zapier.
• Experience with Google Analytics, CMS platforms, Ads platforms.
Familiarity with lead generation strategies.

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