Demand Generation And Digital Marketing Manager

Demand Generation And Digital Marketing Manager

Jobberman (Third Party Recruitment)

Marketing & Communications Lagos Full Time Construction Confidential Easy Apply

Job Summary

Develop and implement demand generation/Marketing strategies and campaigns, work closely with the existing teams to acquire viable leads and drive revenue, and Use data and analytics to measure and improve the performance of demand generation/Digital marketing efforts.

• Minimum Qualification : Degree
• Experience Level : Entry level
• Experience Length : 1 year

Job Description/Requirements

Responsibilities:

• Developing demand generation and marketing strategies and campaigns that align with the organizations business goals
• Work closely with the sales team to align efforts and drive revenue
• Use data and analytics to measure and improve the performance of demand generation efforts.
• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance
• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
• Stay up-to-date with emerging digital marketing trends and technologies
• Monitor industry trends and stay up-to-date on new technologies and techniques
• Conduct market and customer research to identify opportunities and challenges
• Create and manage demand generation budgets and forecasts
• Measure and report on the success of demand-generation campaigns, using metrics
• such as leads, conversions, and revenue
• Identify and resolve challenges and conflicts within the demand generation process
• Provide training and support to team members on demand generation best practices and tools
Attend industry events and conferences to build relationships and promote the company

Requirements:

• Degree in marketing, communications, or related field
• 1 year of experience in digital marketing or related field
• 2 years of experience in Demand Generation
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
• Proficient in marketing automation tools
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
• Strong project management skills
Excellent written and verbal communication skills

Key Skills:

• Strong analytical skills, with experience analyzing data and making data-driven decisions
• Strong Digital Marketing and Demand Generation Skills
• Knowledge of sales techniques and strategies
• Excellent communication and collaboration skills
• Ability to prioritize and manage multiple tasks and projects
• Strong problem-solving and decision-making skills
• Flexibility and adaptability to change
• A desire to learn and grow in the demand generation field
• Driven and self-motivated
• Knowledgeable about the real estate market and best practices.
Ability to work independently and able to supervise a team

Location: Lekki, Lagos