Social Media Marketing Operation

Social Media Marketing Operation

PalmPay Rest of Nigeria (Nationwide) Confidential

• Minimum Qualification :

Job Description/Requirements

Social Media Marketing Operations Specialist The Social Media Marketing Operations Specialist will be responsible for managing and optimizing PalmPays Wealth social media presence to drive engagement, brand awareness, and customer acquisition. This role involves planning and executing social media strategies, monitoring campaign performance, and ensuring seamless coordination of social media marketing activities across platforms for Wealth Business Department. Job Responsibilities

• Be responsible for the operation of official accounts of PalmPay wealth on platforms such as Facebook, TikTok, YouTube, and Instagram etc
• Take charge of the fan operation of official accounts, including increasing the number of fans, enhancing fan activity, and maintaining fan relationships
• Create and release promotional content of PalmPay wealth on social media
• Collaborate with KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers) to expand the awareness and brand influence of PalmPay wealth
Conduct joint activities with cooperative financial institutions, integrate the marketing resources of both parties for co-marketing

Job Requirements

• Have more than 5 years of work experience in social media-related fields and hold a bachelors degree or above
• Possess good communication and business skills, and be able to cooperate well with influencers, media, and financial institutions
• Have a good sense of the Internet, and those with media and influencer resources will be given priority
• Be highly goal-oriented, with a strong sense of work responsibility and self-motivation
Have a financial background or a strong interest in financial management

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