Blog Content Manager

Blog Content Manager

UltaHost Rest of Nigeria (Nationwide) Confidential

• Minimum Qualification :

Job Description/Requirements

Who are we:

UltaHost is a leading web hosting solutions company, Since our founding in 2018, We have continually become the fastest and the next-generation web hosting provider where our clients are passionate, highly motivated, result-driven entrepreneurs, small business owners, and individuals, always pushing further the boundaries of what is possible on the web.

UltaHost proudly hosts thousands of websites, WordPress blogs, and applications for designers, developers, small businesses, Envato popular scripts, and more.

Job Overview:

The Blog Content Manager will play a critical role in our content strategy by planning, creating, and managing engaging, informative, and SEO-friendly blog content. This position will ensure the regular production of content that reflects our brand voice and identity, contributing to our digital marketing strategy.

Responsibilities:

• Plan, create, and publish blog content aligned with Ultahosts content strategy.
• Develop SEO-friendly content, conduct keyword research, and optimize content accordingly.
• Monitor, analyze, and report on blog performance to improve content strategy.
• Create and maintain a content calendar.
• Collaborate with writers, designers, and other content creators.
• Stay updated with current trends and adjust content strategy as needed.
Ensure content aligns with the brand tone and language.

Qualifications:

1-Content Strategy & Planning

• Design and implement a content calendar specific to the web hosting niche, focusing on topics like shared hosting, VPS hosting, dedicated servers, cloud hosting and other topics
• Create a content calendar, ensuring consistent publishing and relevance to current trends.
Conduct market and competitive research to identify trending topics and keywords.

2-Content Creation & Editing

• Proofread high-quality blog posts and articles and ensure content generated by writers is NOT generated with AI
Ensure all content adheres to SEO best practices and maintains a consistent brand voice.

3-SEO & Performance Optimization

• Conduct keyword research and implement SEO strategies to optimize blog content for search engines.
• Ensure that Keywords are not Generated with AI
• Analyze blog performance metrics using tools like Google Analytics or SEMrush and adjust strategies accordingly.
• Implement internal and external linking strategies to boost blog visibility.
Use data to optimize content, improve readability, and increase engagement.

4-Team Collaboration & Management

• Manage a team of content writers, providing feedback and guidance.
• Monitor writers, designers, and other team members to produce engaging multimedia content.
• Work closely with the marketing team to align blog content with broader campaigns and goals.
Coordinate with designers and developers for enhanced blog visuals and technical requirements.

5. Knowledge Base Management

• Develop and maintain a comprehensive Knowledge Base to support customers with detailed, step-by-step guides and troubleshooting articles.
Collaborate with the technical support team to identify frequently asked questions and turn them into detailed Knowledge Base content.

Preferred Qualifications:

• Experience in content creation within the web hosting, technology, or digital services sectors.
• Experience managing multilingual content.
Basic knowledge of visual content creation and graphic design.

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