Sales Executives (On Trade and Off Trade)

Duties & Responsibilities:

Collaborative Planning:

● Work with marketing and sales teams to align promotional activities.

● Participate in cross-functional meetings to ensure cohesive

strategies.

Compliance Monitoring:

● Ensure compliance with industry regulations and company policies.

● Conduct regular audits of trade practices to maintain standards.

Budget Management:

● Assist in developing and managing the trade marketing budget.

● Monitor expenses related to promotional activities and ensure

adherence to budget limits.

Networking and Representation:

● Attend industry events, trade shows, and networking functions to represent the company.

● Build connections with potential clients and partners to expand business opportunities.

Sales Forecasting:

● Prepare sales forecasts based on market analysis and historical data.

● Collaborate with management to set realistic sales targets for trade partners.

Reporting and Analysis:

● Compile and analyze sales data to identify trends and areas for improvement.

● Present findings and recommendations to senior management for strategic planning.

Trade Strategy Development:

● Create and implement trade strategies to drive sales and market penetration.

● Align trade initiatives with overall business objectives and brand positioning.

Relationship Management:

● Build and maintain strong relationships with key distributors and retail partners.

● Act as the main point of contact for trade partners to address issues and inquiries.

Market Analysis:

● Conduct market research to identify trends, opportunities, and competitor activities.

● Analyze sales data to inform strategic decisions and optimize performance.

Promotional Planning:

● Plan and execute promotional campaigns and in-store activations.

● Ensure promotional materials are aligned with brand messaging and objectives.

Sales Performance Monitoring:

● Track sales performance metrics and report findings to senior management.

● Identify areas for improvement and adjust strategies as needed.

Inventory Management:

• Collaborate with supply chain teams to ensure optimal stock levels at retail locations.

● Monitor inventory turnover rates and manage replenishment strategies.

Training and Support:

● Provide training and support to trade partners on product knowledge and brand values.

● Ensure staff is equipped to effectively promote and sell luxury products.

Knowledge, Experience & Competencies

Formal Education Required:

● Bachelors degree in Business, Marketing, or a related field

Related Professional Training, Certification or Membership:

Mandatory Preferred An MBA is an added advantage

Years & Field of Experience required:

● 3+ years of experience in trade sales or account management, preferably in the beverage sector.

● Strong experience in HR strategy, compliance, talent management, and labor relations within a regulated industry.

● Excellent leadership, communication, and interpersonal skills.

● Strong analytical and decision-making abilities.

● Proficiency in CRM software and Microsoft Office Suite.

Job Type: Full-time

Experience:

• On Trade and Off Trade: 3 years (Required)
• Sales (Alchololic Beverage): 3 years (Required)

Job Type: Full-time

Experience:

• Sales (Alcoholic Beverage): 3 years (Required)
• On Trand and Off Trade: 3 years (Required)

Location:

• Benin City (Required)

Application Deadline: 31/01/2025