Marketer

Company overview:

Seinde Signature is a leading name in the world of luxury niche parfums, renowned for its dedication to showcasing and celebrating exclusive fragrances from around the globe. As a world-class fragrance studio, we are passionate about spreading the appreciation of these unique scents, creating an environment where perfume lovers and collectors can explore, experience, and immerse themselves in the world of luxury niche parfums.

Our Experience Studio and retail store, Salon de Parfum, are more than just outlets, they are destinations where the art of perfumery is celebrated. At Seinde Signature, we pride ourselves on offering an unparalleled sensory experience, allowing customers to revel in the beauty and complexity of the finest fragrances the world has to offer.

Job Description:
The Marketer at Seinde Signature will be responsible for driving the brand’s marketing strategy, enhancing customer engagement, and ensuring brand growth. This role involves developing and executing marketing campaigns, managing brand positioning, and overseeing digital and traditional marketing efforts. The Marketer will collaborate closely with leadership to promote Seinde Signature’s luxurious brand image, strengthen customer loyalty, and generate new business opportunities, all while maintaining the sophistication and excellence synonymous with the Seinde Signature brand.

Key Responsibilities

Marketing Strategy and Brand Development

• Develop, implement, and refine short-term and long-term marketing strategies that align with Seinde Signature’s objectives, vision, and market trends.
• Identify opportunities to expand the brand’s presence in the luxury fragrance market, ensuring it stands out as a leader in the industry.
• Work closely with management to evaluate market conditions, consumer trends, and competitor activity to drive marketing initiatives.
• Contribute to the development of the company’s promotional and advertising strategies, positioning Seinde Signature as a premium luxury fragrance brand.
• Regularly assess marketing performance and implement improvements based on strategic goals and KPIs.

Leadership and Team Collaboration

• Inspire and motivate the team to execute effective campaigns while fostering a positive and innovative work environment.
• Create a culture of accountability, empowering employees to take ownership of projects and campaigns.

Marketing Campaigns and Promotions

• Plan and execute integrated marketing campaigns across multiple channels, including digital, print, social media, and events.
• Oversee the creation of promotional materials, advertisements, and content that align with the brand’s luxury image.
• Develop customer-focused campaigns to enhance customer engagement, brand awareness, and loyalty.
• Ensure marketing initiatives are aligned with the brand’s positioning and contribute to revenue growth.

Problem Solving and Decision Making

• Identify marketing challenges and business obstacles, developing creative solutions to overcome these barriers efficiently.
• Utilize data analytics and customer feedback to anticipate problems and adjust campaigns proactively.
• Make informed decisions in response to changing market conditions or shifts in consumer behavior.
• Address complex marketing issues by evaluating all potential solutions and determining the most effective approach.
• Collaborate with other departments to solve cross-functional challenges and improve overall marketing effectiveness.

Customer Engagement and Market Research

• Conduct in-depth market research to identify customer needs, preferences, and behaviors, using the findings to shape marketing strategies.
• Oversee the development of customer personas and target segments to tailor marketing efforts.
• Monitor customer engagement across various platforms, adjusting strategies to improve interaction and brand loyalty.
• Work closely with the sales and customer service teams to ensure alignment between marketing initiatives and customer experience.

Digital Marketing and Social Media Management

• Oversee digital marketing strategies, including social media management, search engine optimization (SEO), content marketing, and email marketing.
• Manage the brand’s online presence across various digital platforms, ensuring consistent messaging and visual identity.
• Collaborate with influencers, bloggers, and media outlets to expand digital reach and increase brand awareness.
• Track and analyze digital marketing performance, adjusting strategies based on key metrics and ROI.

Public Relations and Events

• Coordinate PR efforts and events to enhance brand visibility and maintain the luxury image of Seinde Signature.
• Build and maintain relationships with media outlets, influencers, and key industry figures.
• Organize and execute brand events, including launches, exhibitions, and private client events, to elevate the brand experience.
• Ensure that all public-facing activities reflect the brand’s premium image and foster strong relationships with customers and stakeholders.

Market Analysis and Reporting

• Monitor and analyze competitor marketing strategies and consumer trends to identify new opportunities.
• Provide detailed reports and insights on the effectiveness of marketing campaigns, adjusting approaches as needed.
• Track key performance indicators (KPIs) and ensure marketing initiatives align with overall business objectives.
• Assist in budget management and allocation for marketing campaigns, ensuring the most effective use of resources.

Risk Management and Compliance

• Ensure marketing practices align with company policies, industry regulations, and legal standards.
• Address potential risks in marketing strategies, making adjustments to minimize any negative impact on the brand.
• Collaborate with the legal team to ensure all marketing materials, campaigns, and promotions are compliant with regulatory requirements.

Technology and Innovation

• Stay up-to-date with the latest marketing technologies, tools, and trends to drive innovation and improve marketing outcomes.
• Implement new digital marketing tools and platforms to enhance campaign management and measurement.
• Evaluate and adopt new marketing technologies to stay ahead of the competition and maintain marketing efficiency.

Skills and Qualifications

Education

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• A professional certification (e.g., CIM, Digital Marketing, Google Analytics) is highly preferred.

Experience

• A minimum of 5 years of experience in marketing, preferably within the luxury retail, fragrance, or hospitality industry.
• Proven experience in developing and executing successful marketing campaigns across multiple channels.
• Experience in managing digital marketing strategies, social media platforms, and public relations efforts.

Skills

• Strong problem-solving and decision-making skills with a keen attention to detail.
• Excellent communication and interpersonal skills for effective collaboration across departments and external partners.
• Proficiency in digital marketing tools and platforms (e.g., Google Ads, SEO, social media analytics).
• Ability to translate market insights into actionable strategies and decisions.

Personal Attributes

• High level of integrity and professionalism, committed to excellence in all marketing efforts.
• Self-motivated, results-oriented, and adaptable to changing market conditions.
• Creative, with the ability to think outside the box and push the boundaries of traditional marketing.

Working Conditions

• Location: Seinde Signature Experience Studio and Salon de Parfum, Oriental Hotel, Victoria Island, Lagos.
• Hours: Full-time position with flexibility, including occasional weekends and holidays, as required.

Job Type: Full-time