Marketing Specialist FMCG

Marketing Specialist FMCG

Lighero Corp Lagos IT & Telecoms Confidential

• Minimum Qualification :

Job Description/Requirements

fast-growing social enterprise located in Kaduna, Nigeria, that believes in the power of local production for local consumption. Our company aims to supply 10% of the processed tomatoes consumed in Nigeria within the next 5 years. We source tomatoes from smallholder farmers within our network and make high-quality branded consumer products for Nigeria and West Africa. Our Company has four key values:

• We care about the company

• We care about each other

• We are problem solvers

We are humble

Mission and Long-Term Goal: To make our company brand desirable, cool, and instantly recognizable to Nigerians of all ages; and to cost-effectively create enough consumer and trade partner “pull” to drive our products to 10% market share.

Key Responsibilities

• Implement, and drive all marketing strategies for Tomato Jos.

• Define and manage the brand communication strategy using a variety of media and channels (ATL, BTL, TTL, traditional and digital media).

• Design, execute and evaluate targeted consumer and trade marketing campaigns to build brand awareness and drive sales. Ideally this should be done in the context of a yearly calendar of events and activities (with the ability to adapt based on competitor actions and other market developments)

• Conduct market research to gather insights about customer needs, competitor analysis, and market trends to inform marketing strategies and decisions.

• Ensure that internal and external communications, documents and materials conform to the Tomato Jos brand style guidelines.

• Manage the budget effectively, ensuring efficient allocation of resources across different marketing initiatives.

• Coordinate and drive new product development and launch activities.

• Managing the "look and feel" of the brand, and the Tomato Jos value proposition.

• Lead and motivate junior members of the marketing team as well as external partners (this may include content creators, designers, digital marketers, market activation agencies, etc.)

Requirements

• Degree in marketing or a related field.

• Minimum of 5-7 years of work experience, at least 3 of which should be as Brand Manager or Assistant Brand Manager in the FMCG space.

• Computer skills, including MS office (Excel and PowerPoint) and Google suite.

• Strong written and verbal communication skills.

• Prior experience designing and executing a trade marketing or market activation campaign (in the open market and/or supermarket

• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.

• Experience in identifying target audiences and devising, running and evaluating effective campaigns.

• Strong analytical skills partnered with a creative mind.

• Data-driven thinking and an affinity for numbers.

• Demonstrated interest in the latest trends and marketing best practices (including use of AI to support marketing efforts).

• New Product Development and Project Management experience.

• A good team player with the ability to adapt in a fast-paced environment.

• Able to work independently and take initiative.

Benefits

Salary is commensurate to experience within the range of industry standards. A communication allowance, pension, and health insurance are included, and an annual performance-based bonus may be awarded at the discretion of the executive management team. Please note that adequate security is provided to all Kaduna-based members of our company

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